The Our Place or Yours campaign, which I led as Associate Creative Director and writer, aimed to bring the comforting atmosphere of Starbucks cafes, known affectionately as a "third place" between home and work, into the homes of customers. Through a series of television spots, national print ads, digital executions, and a dedicated online hub, we communicated the message that each cup of Starbucks is made with the same hand-crafted passion, no matter where it is enjoyed. This campaign helped to strengthen the connection between Starbucks and its customers and reinforce the brand's commitment to providing a welcoming and enjoyable experience.