The Our Place or Yours campaign, which I led as Associate Creative Director and writer, aimed to bring the comforting atmosphere of Starbucks cafes, known affectionately as a "third place" between home and work, into the homes of customers. Through a series of television spots, national print ads, digital executions, and a dedicated online hub, we communicated the message that each cup of Starbucks is made with the same hand-crafted passion, no matter where it is enjoyed. This campaign helped to strengthen the connection between Starbucks and its customers and reinforce the brand's commitment to providing a welcoming and enjoyable experience.
John Deere is not just an ag or construction company—they are a world class tech company with some of the finest engineers on the planet. We took inspiration from the automotive industry to help them debut new machines leading all the way up to CES along with campaign support for years to come.
Role: Creative Director
60s spot aired during Super Bowl LVI.
Nike told the world, “Just do it,” and these five athletes answered, “I did.” This brand campaign introduced the world to Angela, Patrick, Victor, Jon and Cassandra—five real patients who put their passion above physical limitations, traumatic injuries and personal struggles to claim victory. Each athlete’s story was told through print ads, social media, personal interviews and articles. But it was our one-minute television spot during the Super Bowl that proved it’s not the gear that makes a winner—it’s what’s inside.
Role: Associate Creative Director, Writer
1912 Pike. The address of the original Starbucks location in Seattle's Pike Market and the birthplace of all your favorite tall, grande and venti orders.
Leaning on their passion for coffee, 1912pike.com is Starbucks coffee-lovers blog where they can delve a little deeper into the art and craft of roasting, blending and brewing.
The blog is content-rich, showing how actual humans are behind the global brand that is Starbucks.
Role: Associate Creative Director, writer, producer.
I quit my job at a traditional agency. I wanted to work somewhere with purpose. Just then, my phone rang. It was an old friend who called to say, “You need to check out what we’re doing over here.” From that moment on, my career has never been the same.
UCHealth has won a boatload of awards for disrupting the health care space and putting the spotlight on patients instead of doctors. But bearing witness to the incredible stories and forging lifelong friendships with the patients is priceless.
Bottom line: work somewhere that makes a difference in the world.
Role: Creative Director
2019 Regional Emmy Award for Best Commercial, Single Spot: “Charlie’s Fishing Spot”
From 2017–2020, this campaign featured TV and digital spots aired during MLB playoffs, live game casts and preroll for streaming.
Colorado Rockies Center Fielder Charlie Blackmon is known for his routine. So much so that his teammates can set their watch to it. This is a day in the life of Charlie—or EVERY day in the life of Charlie. For one of the biggest personalities in baseball, we created a character and brand for Charlie, giving him the attitude of Chuck Norris-meets-the Most Interesting Man in the World.
Role: Creative Director, writer
2017-2019, The Broncos Fever program was an award winning (Emmys, NFL Best in Class) partnership program. It was obviously released before the 2020 COVID-19 pandemic * pulls shirt collar out like Rodney Dangerfield *.
It was an omnichannel (or whatever strategic people are calling it now) campaign that featured social content, print ads, live events and more. It created a universe of personalities, including Wide Receiver Emmanuel Sanders as the Broncos Fever Doctor.
Role: Creative Director, Writer.
Golf is an intimidating sport. One dominated by affluent, middle-aged, white men. We created the “It’s Everyone’s Game. Let’s Play!” campaign to make the game more accessible to a new generation.
This campaign ran on broadcast, social, paid and organic, was shared multiple times by the ambassadors as well as major sports outlets.
Role: Creative Director
Creative Director over STIHL USA and STIHL TIMBERSPORTS social media, lead paid, organic, and live event executions.
A few highlights:
Launched STIHL TikTok in 2022 to great success.
Completed the brand’s first shoppable post which bolstered e-commerce.
Helped the brand launch two major new products: battery-powered line and zero turn mower.
Went viral for TIMBERSPORTS with a video that had 47million views as of 10/2022.
Role: Creative Director
In 2013, Naked Juice ran into trouble in the Super Premium Juice category. With competitors like Bolthouse stealing their share and a controversial lawsuit rearing its ugly head, NJ needed help.
With 1lb. of fruit, we established that Naked Juice was worth the extra bucks and was packed to the brim with good stuff. Worth its Weight in Good became the banner campaign for the brand.
Role: Senior Copywriter
Kraft isn't just a salad dressing anymore. It's the ultimate condiment, spread, or mouthwash. Dressing your delectables is limited only to your imagination. Integer worked with TBWA to give new life to the drab world of dressings.
With the new direction of Kraft Anything Dressings, it was no longer just about Ranch, Thousand Island, and their cohorts. It was about opening your mind when you open your fridge. And in store, we needed to pique shoppers' interest with messaging just as rebellious.
Role: Copywriter
While Naked Juice packs a ton of good ingredients into each bottle, the brand also upholds a commitment to doing good for the community.
In November of 2013, Naked Juice partnered with charity Wholesome Wave and consumers everywhere to send pounds of fresh produce to food deserts across the nation. Consumers could simply purchase any Naked Juice product, click through the quick mobile experience, and go pound for pound with food deserts.
The program saw incredible engagement and donated more than 150,000lbs. of produce to food deserts.
Role: Senior Copywriter
Dogs have always had our hearts. In fact, research shows that dog owners live longer, stress less and are 21% less likely to succumb to heart disease. What better time to give our furry BFFs the credit they deserve than Heart Month? Dog videos helped audiences destress, live events let people do yoga with puppies, and folks across Colorado shared pics of their four-legged friends. So, while other health care companies were doing the same old thing, we taught everyone a few new tricks about promoting healthy living. Long live dogs (and their owners)!
Role: Associate Creative Director, Writer
More than just a deliciously sophisticated fruit soda, IZZE makes an incredible mixer (shhhh...don't tell your parents).
With the help of the Cooking Channel's Alie & Georgia, we helped bring the sophisticated fizz of IZZE to millennial gatherings the nation-over. Helpful videos, recipes, liquor store bundles, and even a promotion bringing Alie & Georgia to your house rebranded IZZE as more than just a kid's lunchbox drink.
Awards:
Silver Reggie 2015
2015 Regional Addy
Denver 50
Webby Award 2014
Mention:
Adweek: This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push
Role: Senior Copywriter
Roasted by coffee makers, not donut bakers.
In a national blind taste test, Seattle's Best had beaten Dunkin' Donuts by a long-shot. Trouble was, no one had heard about it.
A national print and digital campaign brought awareness to the smooth taste of Seattle's Best while poking a little fun at everyone's favorite donut shop that serves horrible coffee.
Role: Senior Copywriter
Takin' it easy ain't always easy.
IZZE wanted to connect with a college-aged audience in the summer months of 2014. To solve the problem, we called in a professional—Dr. Ricardo Clementino, PhD in Leisure.
Modeling after Gene Hackman's "Royal", the very Italian, faux ambassador would advocate a life of leisure and lawn games nationwide. The campaign featured national print, online video and a Lawn Games Olympics at Colorado University, challenging all to a winner-take-all game of Bocce.
The program extended to retail, as shoppers and well-wishers could enter to win Ricardo's custom Vespa.
Role: Senior Copywriter
When it comes down to it, the words on the package are perhaps the most important. Packaging copy should be informative but also carry the personality of the brand.
Naked Juice is constantly delving into the innovation space, finding delicious new ways to whip together fruits and veggies (and quinoa and nuts and seaweed...I digress).
Throughout 2014, I worked with the Pepsi's New York City innovation office to strategize their new offerings, including a brand new cold-pressed juice line called "Pressed".
Role: Lead Conceptor/Senior Copywriter
Zombies, Run! is a fitness app with an undead twist. Instead of running for PRs with Nike, you become Runner 5, the fast footed savior of a post apocalyptic town overrun with Zombies. The app launched through gaming and fitness mags, as well as a partnership with the "Run for Your Lives 5K" circuit.
Established in 1977, BC Surf & Sport is a core skate and snow shop that has grown to a national force with 14 locations in six states and more than 150 associates. As the Digital Marketing and Online Content Manager, I organized events, boosted website sales, and created a unique brand voice for the shop.
SKATEPARK BBQ TOUR
Many skaters were turned off by the big, "corpo" image. For five years, I organized a state-wide, guerilla skatepark tour with our team, sponsors, and a grill that had seen more miles than my shoes.
ARTIFACT UPRISING
Colorado-based Artifact Uprising connects with artists around the world to get their perspective on what it's like behind the lens. I had the opportunity to interview Theron Humphrey (author, CNN editorial author, photographer, etc) about his journeys.
TRENDROBOT
Four guys with a love of music and way too much caffeine led to the creation of TrendRobot, a once-functioning music and culture blog out of Denver, CO.
Reviewing music, comics, skateboarding, and weighing in on local topics, the blog ran from January 2009–February 2011 and earned a devoted readership.
TrendRobot is now just archived in the world of Tumblr, but articles of note include:
- Interview with Left Lane Cruiser's Brenn Beck
- The CIA and the Weaponizing of American Art
- "Another martini please, honey!": The Pharmacy revel in a constant Weekend
- The House Will Always Win: Brandon Flowers' Flamingo
