2017-2019, The Broncos Fever program was an award winning (Emmys, NFL Best in Class) partnership program. It was obviously released before the 2020 COVID-19 pandemic * pulls shirt collar out like Rodney Dangerfield *.
It was an omnichannel (or whatever strategic people are calling it now) campaign that featured social content, print ads, live events and more. It created a universe of personalities, including Wide Receiver Emmanuel Sanders as the Broncos Fever Doctor.
Role: Creative Director, Writer.