While Naked Juice packs a ton of good ingredients into each bottle, the brand also upholds a commitment to doing good for the community.
In November of 2013, Naked Juice partnered with charity Wholesome Wave and consumers everywhere to send pounds of fresh produce to food deserts across the nation. Consumers could simply purchase any Naked Juice product, click through the quick mobile experience, and go pound for pound with food deserts.
The program saw incredible engagement and donated more than 150,000lbs. of produce to food deserts.
Role: Senior Copywriter