In 2013, Naked Juice ran into trouble in the Super Premium Juice category. With competitors like Bolthouse stealing their share and a controversial lawsuit rearing its ugly head, NJ needed help. 

With 1lb. of fruit, we established that Naked Juice was worth the extra bucks and was packed to the brim with good stuff. Worth its Weight in Good became the banner campaign for the brand. 

Role: Senior Copywriter