Takin' it easy ain't always easy. 

IZZE wanted to connect with a college-aged audience in the summer months of 2014. To solve the problem, we called in a professional—Dr. Ricardo Clementino, PhD in Leisure. 

Modeling after Gene Hackman's "Royal", the very Italian, faux ambassador would advocate a life of leisure and lawn games nationwide. The campaign featured national print, online video and a Lawn Games Olympics at Colorado University, challenging all to a winner-take-all game of Bocce. 

The program extended to retail, as shoppers and well-wishers could enter to win Ricardo's custom Vespa. 

Role: Senior Copywriter