When it comes down to it, the words on the package are perhaps the most important. Packaging copy should be informative but also carry the personality of the brand. 

Naked Juice is constantly delving into the innovation space, finding delicious new ways to whip together fruits and veggies (and quinoa and nuts and seaweed...I digress).

Throughout 2014, I worked with the Pepsi's New York City innovation office to strategize their new offerings, including a brand new cold-pressed juice line called "Pressed". 

Role: Lead Conceptor/Senior Copywriter