60s spot aired during Super Bowl LVI.

Nike told the world, “Just do it,” and these five athletes answered, “I did.” This brand campaign introduced the world to Angela, Patrick, Victor, Jon and Cassandra—five real patients who put their passion above physical limitations, traumatic injuries and personal struggles to claim victory. Each athlete’s story was told through print ads, social media, personal interviews and articles. But it was our one-minute television spot during the Super Bowl that proved it’s not the gear that makes a winner—it’s what’s inside.

Role: Associate Creative Director, Writer